The #1 Question we get is… What’s With the Cereal!?!? And CEREAL SHOTS!!
The Short Version: We Started bringing sugary cereal to TBOX as a joke / energy snack… and it evolved into Edible Confetti! And doing a “CEREAL SHOT” became a TBOX tradition…
The Long Story, as Told by TBOX Founder Mister Festa…
Back in the late 80s while in high school in Vero Beach, Florida, I had started to become aware of beer sometime in 10th grade. Believe it or not, I was not one of the Cool Kids — but I was invited to my first keg party around St Patrick’s Day. The cool kids (known as “The Hippies”) hosting the party made me and my other newbie partier friends drink an entire large bucket filled with green beer, topped off with an entire box of Lucky Charms poured into it. I wasn’t able to finish it all, but the results a few minutes later in the driveway were… colorful.
I didn’t think much of this until St. Patrick’s Day 8 years later when I was briefly living in Miami before moving to Chicago. Some of my high school friends came down for the weekend, and just on a lark for nostalgia, we took a box of Lucky Charms out with us to the bars. And WOW! Literally EVERY GIRL came up asking for cereal. We were the center of attention, I got all kinds of phone numbers, and people thought it was incredibly cool.
When I moved to Chicago, I started taking boxes of Cap’n Crunch with me to the small bar crawls I threw for my Accenture co-workers, and everybody still loved it. So at the first TBOX, OF COURSE I took 2 boxes of cereal with me. At that point, the ostensible — and still valid — reason for the cereal was to give you energy and line your stomach for the long day of partying. Nothing like processed flour and 500 grams of sugar to keep you vertical through 12 bars! And because it was cute and fun, everyone soon started bringing cereal.
But in the Year 2000, it suddenly became something much, much more. At the first bar of TBOX5, seeing my friend Tammy waiting in the elevated seats by the front door of Sheffield’s, I decided to surprise her by not just handing her some cereal, but pouring the entire box into her mouth. And right there, THE CEREAL SHOT was born.
I had been inspired sometime before by having an “Upside Down Margarita” — and I felt that with the LONG day of partying, doing CEREAL shots was an innocent way to do a shot without excessive drinking. It has also proved to be a very “cinematic” element of TBOX. And from then on, the volume, velocity, and variety of Cereal Shots has grown and grown! And today, we have KIDDIE POOLS along Clark Street with Pet Food scoops to professionally serve you! 🙂
The World’s First-Ever Cereal Shot, TBOX #4, December, 2000, Chicago